Workplace employee communication Best Practices. Many of us spend a lot of time and energy developing strategic plans for our businesses, with our family. A similar phenomenon takes place within businesses. Many organizations plan tirelessly for how to best engage their external audiences: customers, investors, media, analysts, and community members. Often, they forget their most important constituency: their employees, the people who have the most control over the future of the organisation.
Why communicate with your People?
As employee communicators we need to ensure that our employees:
- Are kept up to date with key information about the company, team, key projects, training, etc.
- Fully understand the role they play within the team, the company and delivery of strategy and plans
- Are engaged with and are actively supportive of the team and the company actions
- Are working at optimum efficiency and within company guidelines and tolerances
What are the Benefits of Effective Communication?
- Engaged Employees – If people are communicated to regularly and in an effective manner they are much more engaged with the company/team and have a more positive attitude towards their work and their customer.
- Ensures Consistency – If everyone understands what the company/team is trying to achieve and their role within it, you will get a much more consistent approach and less tendency for people to come up with their interpretation of what they think something means.
- Promotes 2 Way Feedback – Regular and effective communications invite people to engage in discussion (communication is a dialogue after all!) and provide 2 way feedback between management and employees, departments and colleagues. This in turn promotes a culture of sharing ideas and knowledge, but also making these happen.
- Ensure Compliance with Regulatory Bodies – Effective communications and training information ensures that our employees are compliant with all regulatory requirements and aware of all the company guidelines/policies and/or where to find them.
- Ensure Common Understanding of Strategy and Goals – Employees understand how their work fits into the bigger picture and what the team/company as a whole is trying to achieve.
- Promotes a Positive Attitude Towards Change – Employees that are communicated to effectively around change respond much more positively to it. Communication can also identify champions within the company/team willing to help embed change.